YouTube, TODAYBabies have an unexplainable charm that captures our hearts, and their unique characteristics are what make each of them special in their own ways.
Gerber Baby
Environmental ProtectionIn 1928, Gerber started having a contest to find a face to represent their company.
The New Gerber Baby
YouTube, TODAYWhen the 2022 Gerber Photo Search took place, seven-month-old baby girl Isa Slish was announced on TODAY as the new Gerber Baby.
A Big Suprise
YouTube, TODAYMeredith and John Slish, Isa’s parents, were surprised on-air by the announcement. “We are completely ecstatic. This was such a big surprise,” Meredith said.
The Criteria
PexelsAccording to a Gerber press release, babies who would be joining the contest had to be between 0 and 4 years old “and have a playful smile that can light up the room,” and baby Isa met all of these.
Her Unique Characteristic
YouTube, TODAYBaby Isa was born with Congenital Femoral Deficiency and Fibular Hemimelia wherein, according to the International Center for Limb Lengthening, her “fibula (the smaller of the two shin bones) is short or absent, and the tibia is short as well. One in 40,000-100,000 children is born with congenital femoral deficiency.”
The Prize
PexelsIsa won a $25,000 cash prize, and Gerber is also going to give a donation to March of Dimes’ maternal and infant health programs, where they “use research, advocacy, and education to give every baby the best possible start.”
Advocates For Isa
YouTube, TODAYIsa’s parents are using this opportunity to advocate on her behalf. Meredith said, “Before she was born in September of 2021, we knew Isa was special, and she has shown us that every day since she came into our lives. While the world around us seeks to embrace individuality and uniqueness, we hope that awareness for limb differences will lead to greater inclusion for children like Isa.”
More Perks
YouTube, TODAYAs the new Gerber “spokesbaby” and “chief growing officer,” Isa will be featured on Gerber’s social media and marketing campaigns the whole year and will be given Gerber products and “additional surprise perks” that “will be announced in the near future.”
Watch the new Gerber Baby announcement in the video below.
Watch Video Here:
