In 2006, a band called OK Go released “Here It Goes Again,” a fun, radio-friendly pop hit that has a pretty fantastic gimmick — the music video. Now, this may not seem all that special. But, at the time the song was released, music videos were becoming less popular. At one time, the music channel MTV was devoted to music videos, but it was becoming a place for reality television shows.
The videos that became popular were huge, big budget movie-like affairs, sometimes even directed by Hollywood movie directors. More people were watching music videos online, but it seemed that they weren’t that important, anymore. Enter OK Go.
OK Go tapped into the fading popularity of huge production music videos, as well as the increase in online videos. Fun, clever, inventive videos were going viral and garnering a ton of attention. Most of these “viral videos” weren’t music videos. But, what if they combined the two?
So, the “Here It Goes Again” music video was born. The concept was simple, and the budget was even simpler. There was the band, a room, a camera, and a few treadmills. In a single continuous take, the band performed a dance routine of sorts, using the treadmills. It took 17 takes to get the routine right, but that time and effort were worth it. The video debuted on YouTube on July 31, 2006. As of March 2010, it had been viewed over 50 million times; it was taken down and reposted, and currently has over 39 million views. The video and the song were a hit.
In the video below, four students and eight treadmills grace the stage of Granbury High School. They only have one shot, but they nail a recreation of OK Go’s famous video.
Watch their epic performance in the video below and please like and share!
